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independence5 unconnected · 2 more authors in those circles
standing

contested · 7 claims against 1

applies to

b2b, no audience needed

confidence

high

evidence

8 claims · 8 articles · 4 receipts

window

2020-07-07 → 2026-07-09

5 builders who never spoke to each other · contested

Post the numbers, not the commentary

Publish concrete proof instead of clever observations: revenue figures, a milestone filed in the format the community rewards, customer results, a straight before and after. Numbers are checkable in a way opinions are not, which is why they travel and why saying your own wins out loud is worth the discomfort.

Where this splits

Several builders treat revenue figures and hard results as the content that works, while another argues explicitly against revenue screenshots in favour of the vulnerable story and the physical work behind the product.

7 claims against 1

Harry Dry · Justin Welsh · Katelyn Bourgoin · Preetam Nath · Tibo Louis-Lucas · Zach Swinehart

Publish the hard numbers, they travel further than opinions

  1. 01Post proof instead of clever observations: revenue figures, customer testimonials, a count of what the product produced, or a straight comparison of before and after.
  2. 02On Indie Hackers, file the number as a milestone rather than only publishing the article, because the milestone format outperforms the write-up.
the objection · 1 claimJustin Jackson

Show the vulnerable story, not revenue screenshots

Build in public by showing the vulnerable story and the physical behind-the-scenes of making and shipping, not by posting revenue screenshots - that version attracts people who then advocate for you.

  1. 03Follower growth follows two behaviours: publishing your own written work and posting business milestones openly, done consistently.
  2. 04State your own wins out loud, because the same inattention that hides your typos also hides everything you did well.
  3. 05Talk openly about how the product and the business actually work - the openness itself sells the product.

What it returned

  • 4

    The milestone took the top spot for 4 July with 85 upvotes and 2,700 views, while the accompanying post with the eleven lessons got only 519 views.

  • 1,017

    Twitter following went from 1,017 to 3,178 in a year, a gain of 2,161, attributed to sharing written content and transparent milestone posts.

  • Users posting screenshots of their domain rating jumping outperformed any clever AI post.

  • Katelyn Bourgoin's framing is that customers think about your business only when they need to, so a post with two likes goes unnoticed and so does the good work.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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More in social

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

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