a single source, nothing corroborates it
Build the creative from what your rival hides
The strongest ad you can run is often a fact your largest competitor would rather nobody saw. One privacy app bought placements on a social network that displayed to each viewer the personal data that network sells about them. The creative is simply the truth, delivered inside the machine that depends on it not being noticed.
The method
- 01
Build your ad creative out of the specific fact your biggest competitor would prefer customers never saw.
What it returned
- 2021
In May 2021 Signal ran Instagram ads that displayed the personal data Facebook sells about the individual viewer
Sources
- Signal's Instagram AdsHarry Dry · Marketing Examples · Signal's Instagram Ads · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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