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independenceone source · 1 more author in those circles
applies to

b2b and consumer, no audience needed

confidence

medium

evidence

5 claims · 5 articles · 2 receipts

window

2013-08-06 → 2019-04-01 · nothing since 2019

a single source, nothing corroborates it

Grow on email rather than on a social platform

Both authors measured email converting many times better than the same effort spent on followers, and its reach is not subject to anyone else's ranking decisions. The list is the one channel where you can point an audience at whatever you sell next without asking permission.

The method

  1. 01

    Build the list with email rather than social: he puts it at fifteen times as effective as Twitter or Facebook

  2. 02

    Build the audience on email rather than social platforms.

  3. 03

    Own the relationship with your audience over email instead of renting it from a social platform, so you can reach and personalise for each person directly.

  4. 04

    Own the channel you reach fans through, because email is where you can reliably point them at whatever you are selling next.

  5. 05

    Spend your promotion effort on the email list rather than RSS or Twitter following; it grows faster and converts far better.

What it returned

  • 2,000

    Sacha Greif's two years of blogging plus three or four Hacker News front pages produced about 2,000 RSS subscribers, while under a year of list-building passed 4,000 emails; Nathan Barry puts email at 15x the conversion of a Twitter follower.

  • Kevin Hart credits email with turning him from one act in a small theatre into someone who could sell out a theatre himself, then multiple nights in the same city; Tim Ferriss, Carrie-Anne Moss and Arnold Schwarzenegger all run lists

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in email

all email plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.