a single source, nothing corroborates it

Do not build the plan on being featured

Assume every sale comes from marketing you do yourself and treat a store placement as a windfall, since a feature only moves revenue where your buyers actually are and being highlighted in the wrong countries produces nothing. The platform will not even tell you it happened, so a third party analytics tool is how you find out.

The method

01
Do not build the plan around platform promotion: assume every sale comes from marketing you do yourself off-platform
02
A store feature only moves revenue if it happens in a market where your buyers are: being featured everywhere else is a vanity event
03
Use a third-party store analytics tool to find out where you have been featured, because the platform will not tell you

What it returned

$19,000
Never featured or promoted by Apple, yet reached $19,000 in profit; the first day on sale produced three copies
82
Featured in New and Noteworthy in 82 countries with the US, Canada and UK all absent; the Russian feature produced around 8 sales a day against a $1,673 three-week total and 30-40 sales a day overall
82
He only learned about the features in those 82 countries through App Annie

Sources

How my behavior changing iPhone app made $1,673 in the first 3 weeks.Nathan Barry · nathanbarry.com · So, what did I learn? · 2012-01-11
How I Made $19,000 on the App Store While Learning to CodeNathan Barry · nathanbarry.com · 2011-11-15

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

More in other

all other plays