a single source, nothing corroborates it
Run the ads beside two other moves in one week
Paid traffic tells you more when something else is running alongside it. One maker spent a single week running ads on the platform his buyers browse, publishing a how-to guide and building a small free generator for people to play with. Bundling the moves means one week produces several readings instead of one.
The method
- 01
Bundle several traction moves in one week: run ads on the platform where your buyers browse, publish a how-to guide, and give people a small free generator to play with.
What it returned
Zue ran Pinterest ads for place cards, wrote a how-to guide and built a promo-image generator in the same week
Sources
- Week 19 RetrospectiveCory Zue · coryzue.com · Comments · 2017-07-31
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in ads
- Pay for subscribers with what subscribers earn6 unconnected
- Put the ad budget into content instead5 unconnected
- Get the pixel in before you buy the traffic5 unconnected · contested
- Advertise the free thing, not the product4 unconnected
- Set the price you will pay per customer first4 unconnected
- Ship the rough cut, it beats the polished one3 unconnected