a single source, nothing corroborates it
Post to every plausible community, then compare
Nobody can predict which community will carry a launch, so submit to all the plausible ones on the same day and let the numbers pick where you spend next time. One launch pulled over four hundred clicks from a mid second page position that needed seven upvotes, while a site with past success returned nothing at all. For developer products the shortlist is the aggregators plus whichever niche blogs cover the subject.
The method
- 01
Post the launch to every plausible community at once and let the results tell you which one matters.
- 02
If your buyers are developers, the gathering places to join are Hacker News, Product Hunt and Reddit, plus any niche blog covering the subject.
What it returned
- 400
Hacker News drove by far the most traffic, over 400 clicks from a mid-second-page position that needed only 7 upvotes, Dribbble a distant second with 7 likes, Facebook and Twitter minor, and Reddit produced nothing despite past success there
Sources
- iOS Design Weekly: Launch Story and StatisticsNathan Barry · nathanbarry.com · Permission & Launch · 2011-08-16
- Chapter 5: Getting Your First Customers - Tyler TringasTyler Tringas · tylertringas.com · Aggregator sites and blogs · 2017-01-19
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in hacker news
- Bank the front page wave as reputation, not revenue2 unconnected
- Test the idea there, then distrust the verdict2 unconnected · contested
- Answer the question first, name the tool second2 unconnected
- Keep showing up long after your launch day2 unconnected
- Plan the front page spike as reach, not signupssingle source
- Publish your own numbers in unglamorous detailsingle source