a single source, nothing corroborates it
Run ads with no funnel and you learn nothing
One founder bought local newspaper space and search ads at the same time with no funnel, no conversion tracking, no split testing and no settled positioning, and calls the result a disaster. The money went and so did the information, because nothing was instrumented to say which half failed. Buying traffic before you can measure it is the most expensive way to stay ignorant.
The method
- 01
Buying local newspaper advertising and Google ads with no funnel, no conversion tracking and no positioning burns the budget and teaches you nothing.
What it returned
The founder describes the combined local press and Google ad push as a disaster, run without any grasp of funnels, conversion, A/B testing or market positioning.
Sources
- Shutting Down my “IT-Manager-for-Hire” BusinessJames Cort · failory.com · Did you launch/publicize your product in any way? How did that go? Did it go as expected? · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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