2 builders who never spoke to each other

Publish the build and the numbers as they happen

Write the work up while it is happening and the writing becomes the marketing rather than a task queued behind it. Nathan Barry posted hourly updates in one running post through a 24 hour build and screenshotted the revenue as it passed each threshold, because readers kept asking whether he would share it. Florin Pop ran his articles in parallel with development from the first weeks.

The method

1. 01

   The cheapest way to grow a following is to build the thing in the open: post what you are making, why you chose it, and what happens, every hour or two, in one running post

2. 02

   Publish the revenue figures during the launch, not months later: the audience asks for them and the numbers become the story

3. 03

   Write about the product as you build it and treat the writing as the marketing, not as a separate task after launch.

What it returned

• 46

  Hourly text and video updates from planning through sales page design to launch, in a single post that drew 46 comments

• $100

  Screenshots posted as sales passed $100, then $1,000, then $3k, after friends and readers repeatedly asked whether he would share revenue

• Articles and marketing ran in parallel with development during the first weeks.

Sources

• I built an app to track my working hoursFlorin Pop · florin-pop.com · How it started · 2025-02-02
• Join me as I create & launch a product in 24 hoursNathan Barry · nathanbarry.com · In public · 2014-12-01