skip to content

← back to the plays

independence2 unconnected · 1 more author in those circles
applies to

b2b and consumer, no audience needed

outcome not stated

confidence

high

evidence

6 claims · 3 articles · 4 receipts

window

2012-12-312020-08-01

2 builders who never spoke to each other

Log the build and the money in public

Keep a running public record of what you shipped this month and what it earned and cost, mistakes included. The record doubles as the thing that gathers an audience while there is no product to talk about, and a weekly write-up forces you to turn what you consumed into something of your own.


The method

  1. 01

    Publish a monthly retrospective that includes your real income and expenses, so readers have the context behind whatever you are building.

  2. 02

    Keep a page on the product site itself that logs the build as it happens.

  3. 03

    Claim a product page on Indie Hackers before you launch, so there is somewhere people can find and follow the build.

  4. 04

    Do the whole thing in public, including the mistakes, so the build itself becomes the audience-building content.

  5. 05

    Publish a post once a week on whatever you figured out that week, which forces you to convert what you consumed into something of your own.


What it returned

  • $2,000

    Copied the format from Monica Lent's blog. His May figures: $2,000 in, $390 out, $1,610 net.

  • Added a page to MDX.one documenting the build in public.

  • Set up the MDX.one product page on Indie Hackers in the month before launch.

  • One weekly write-up sits between his daily posting quota and his monthly launch quota.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in build in public

all build in public plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.