a single source, nothing corroborates it

Buy a local number and advertise in the local paper

If you are targeting a specific area, make yourself look like you belong to it. One tradesman took a phone number local to the wealthy suburb he wanted, opened a mailing address there, and bought listings in that community's own directory and paper. The advertising works because the buyer reads it as a neighbour rather than an outsider.

The method

1. 01

   Make yourself look native to the market you are targeting: get a phone number local to that area, open a mailing address there, and advertise in that community's own directory and paper.

What it returned

• The arborist changed his phone number to one local to the wealthy suburb, opened a PO box there, and bought listings in its yellow pages and local paper.

Sources

• Change your market, save your productJustin Jackson · justinjackson.ca · Change your market, save your product · undated