3 builders who never spoke to each other

Attach a download that only fits that one post

A template or checklist matched to the exact article converts readers who are already halfway through the problem, and keeping it small enough to use in a quarter of an hour means it actually gets opened. A couple of days later, one email asking whether it worked reopens the conversation with everyone who took it.

The method

1. 01

   Close every anchor post with a free download that only makes sense alongside that specific post, such as a template, checklist, report, cheat sheet or swipe file, in exchange for the email address.

2. 02

   Keep the download small enough to use inside a quarter of an hour and produce a quick win, since anything bigger sits unopened.

3. 03

   Email the person a couple of days after they download, asking whether they got the outcome the download promised.

4. 04

   Offer a free download tied to the topic you teach, so the audience reading your posts has a reason to hand over an email address.

5. 05

   Publish a free resource you can link from pitches, posts and interviews, so every conversation has somewhere to send interested people.

What it returned

• Monk's is a three-step plan for writing a website that sells, plus a recurring email series she promotes by name.

Sources

• Episode 91: Going From Employee → 6-Figure Freelancer → Productized Service Provider → Selling Digital Products — In the TINY Dutch Market! With Kim Swagemakers - Double Your FreelancingKim Swagemakers · doubleyourfreelancing.com · AI-Generated Summary: · 2023-11-13
• Episode 88: How Delia Monk earned $100,000 in *Her First Year Freelancing* (!!) From Cold Agency Outreach - Double Your FreelancingDelia Monk · doubleyourfreelancing.com · Get Delia’s 3-step plan to writing a website that shines and sells! · 2023-10-23
• The Ultimate Guide to Building Client Relationships - Double Your FreelancingAustin Church · doubleyourfreelancing.com · Use lead magnets to capture email addresses. · 2016-09-12