a single source, nothing corroborates it · contested

Copy a launch sequence that already worked

Adii Pienaar took five parts of Nathan Barry's launch almost unchanged, the landing page, the teasing content, guest posts placed for the day, a simple processor and price tiers, and says having the recipe removed the friction. Justin Jackson argues the opposite reflex, that a tactic borrowed because a famous company used it is the wrong question to be asking.

Where this splits

Barry documents a launch recipe reused wholesale to good effect, while Jackson warns against adopting a tactic because it worked for a known company rather than asking what would uniquely help your own audience.

2 claims against 1

Justin Jackson

Start from your own audience, not their tactics

01Do not adopt a tactic simply because it worked for a well-known company; ask what would uniquely help your own audience.
02Begin with listening rather than broadcasting, and treat your job as shortening the distance between a person and whatever would actually solve their problem.

the objection · 1 claimNathan Barry

Reuse a launch recipe that already worked

Copy a launch recipe that already worked rather than inventing your own: the landing page, teasing content before release, guest posts placed for launch day, a simple payment processor, and price tiers.

What it returned

Adii lists these five as taken almost unchanged from Nathan's playbook

Sources

Your second biggest problemJustin Jackson · justinjackson.ca · 10 things you can do · undated · dissenting
How Adii Piennar used Authority to publish his own bookNathan Barry · nathanbarry.com · 4. Having the recipe decreases friction · 2013-07-31

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

More in other

all other plays