2 builders who never spoke to each other
Price the offline placement before dismissing it
Physical advertising is assumed to be out of reach and often is not. A letter with stickers inside came to two dollars seventy four all in, postage included, which undercuts the click price on plenty of keywords and arrives in a medium with almost no competition. A one person company bought a billboard outside a large technology company's headquarters. Cost it out before ruling it out.
The method
- 01
Cost out a mailer before dismissing it as expensive - a letter with stickers came to under three dollars, which undercuts the click price on plenty of keywords.
- 02
Outdoor advertising is within reach of a one person company, including a board placed directly outside a specific company's offices.
What it returned
- $1.20
Justin's per-package cost: $1.20 US postage, $0.07 envelope, $0.02 paper, $0.01 ink and $1.44 of stickers, totalling $2.74.
One billboard bought in front of Apple's headquarters.
Sources
- How to surprise people in a digital ageJustin Jackson · justinjackson.ca · You've got mail · undated
- @levelsio's blogPieter Levels · levels.io · I just bought my first billboard in front of Apple's headquarters · 2021-06-06
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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