a single source, nothing corroborates it
Send one customer's words the day after launch
The day after the announcement the audience has heard the pitch and wants evidence, so one testimonial pointed straight at the purchase page does more than another round of description.
The method
- 01
The day after launch, send a single customer testimonial with a direct link to the purchase page.
Sources
- How to build demand before you launchJustin Jackson · justinjackson.ca · Building anticipation during your product launch · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected