a single source, nothing corroborates it
Pick the audience whose front page you can reach
Which community can carry a launch is a decision to make before the product exists. One author aimed a design book at founders and developers rather than at designers, on the reasoning that designers are not on the aggregators, and nearly all of his launch traffic then came from there. Choosing the reader is choosing the distribution.
The method
- 01
Decide which audience's front page you want before you write the product, and write the product for that audience
What it returned
Sacha wrote his UI book for startup founders and developers rather than designers because designers do not read Hacker News; essentially all of his launch traffic came from there
Sources
- $39k in eBook Sales Part 2: Design, Testimonials, and TrafficNathan Barry · nathanbarry.com · Finding Traffic · 2012-10-08
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in hacker news
- Bank the front page wave as reputation, not revenue2 unconnected
- Test the idea there, then distrust the verdict2 unconnected · contested
- Answer the question first, name the tool second2 unconnected
- Keep showing up long after your launch day2 unconnected
- Plan the front page spike as reach, not signupssingle source
- Publish your own numbers in unglamorous detailsingle source