a single source, nothing corroborates it
Sell direct so you keep the buyer's address
Selling through a store hands the customer relationship to the store, while selling direct leaves you with an address you can mail for the next release and the freedom to run tiers and members-only extras. Wiring checkout to the email tool can deliver the product itself as a drip course with no platform to build.
The method
- 01
Sell direct so you own the buyer's email address and can run price tiers and members-only extras that a store cannot support.
- 02
Deliver an information product as a drip email course wired straight to the checkout, so buyers get lesson one immediately with no platform to build
What it returned
- 100
Gumroad checkout connected to ConvertKit via Zapier automatically enrolled nearly 100 buyers on day one, one lesson per weekday
The Discover Meteor team gave buyers a private area to read online and download tutorials, which would have been impossible through Amazon.
Sources
- Self-Publishing Hangout highlightsJustin Jackson · justinjackson.ca · The iBooks store and Amazon · undated
- Join me as I create & launch a product in 24 hoursNathan Barry · nathanbarry.com · 24-hour update · 2014-12-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected