a single source, nothing corroborates it
Ask for the report the dashboard will not show
Before trusting any paid social number, demand one specific view: prospecting and remarketing split apart, each broken out by one day, seven day and view attribution, with spend, cost per acquisition, purchases, return on spend and frequency. Do not accept an incrementality study run by the ad platform itself, which profits from a positive answer and already tilts its own attribution. If nobody can produce that report, you do not know what the money bought.
The method
- 01
Demand one specific report before you trust paid social numbers: prospecting and remarketing split apart, each broken out by one day, seven day and view attribution, with spend, cost per acquisition, purchases, return on ad spend and frequency.
- 02
Do not accept an incrementality study run by the ad platform itself, since it profits from a positive result and already tilts its own attribution.
What it returned
The platform ships its own conversion lift feature for exactly this question.
Sources
- Facebook Ad Manager is lying to youChris Frantz · chrisfrantz.com · 2020-05-08
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in ads
- Pay for subscribers with what subscribers earn6 unconnected
- Put the ad budget into content instead5 unconnected
- Get the pixel in before you buy the traffic5 unconnected · contested
- Advertise the free thing, not the product4 unconnected
- Set the price you will pay per customer first4 unconnected
- Ship the rough cut, it beats the polished one3 unconnected