3 builders who never spoke to each other
Make it obvious you are expecting a reply
A list that answers you is worth more than a list that opens you, and the replies also improve sender reputation, which keeps future sends out of spam. Sending from a personal address and explicitly inviting an answer is what turns a campaign into something that reads like a message.
The method
- 01
Design for a two-way relationship early by making it obvious you expect replies.
- 02
Treat prompting replies as a deliverability tactic and not only an engagement one, since a list that answers you improves sender reputation and keeps future sends out of spam.
- 03
Send the automated welcome from a personal address and explicitly invite a reply, so it reads as a message rather than a campaign.
What it returned
Justin automates it with Userlist.
Sources
- My First Year Teaching: How I Built My Audience - Double Your FreelancingBrennan Dunn · doubleyourfreelancing.com · Make It Easy To Enter Your Ecosystem · 2013-08-15
- Send your users this welcome emailJustin Jackson · justinjackson.ca · Your turn: write your welcome email · undated
- Friday Feature: Growth In ReverseChenell Basilio · sparkloop.app · 🧐 Why it’s awesome · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected