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independenceone source
applies to

b2b, no audience needed

outcome not stated

confidence

low

evidence

3 claims · 1 articles · 0 receipts

window

2024-09-022024-09-02

a single source, nothing corroborates it

Set up the sending domains before the first send

Volume is limited per inbox, so the number of inboxes and domains is worked out from the target send rate before anything goes out. Cold campaigns run from a domain bought for the purpose, never the one carrying your normal mail, and authentication comes first because deliverability decides whether any of it was worth doing.


The method

  1. 01

    Divide the volume you want to send by the safe daily limit of one inbox, and buy that many inboxes and domains before starting.

  2. 02

    Send cold campaigns from a domain bought for that purpose, never the domain your normal business mail runs on.

  3. 03

    Set up mail authentication on the sending domains first, since deliverability decides whether a scaled campaign is worth running at all.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in email

all email plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.