a single source, nothing corroborates it

Write all five sales emails before sending any

Drafting the whole sequence first is what stops it contradicting itself, because each email can then be given exactly one job: press on the problem, describe the fixed state, prove it with a case, lay out the price, then ask. Every email carries an action even where the only ask is a reply.

The method

1. 01

   Draft all five emails before the first one goes out, so the argument builds instead of contradicting itself.

2. 02

   Give each email in a sales sequence exactly one job, in this order: press on the problem, tease the fix, prove it works, lay out what is included and what it costs, then ask for the sale.

3. 03

   Open the first email inside a scene the reader recognises from their own worst days, stay on the pain rather than the product, and only hint that a fix exists.

4. 04

   On day two, restate the problem in a line, then describe the state the reader would be in once it is solved, and introduce the product as the route there.

5. 05

   Make the third email a single named case study of a customer who looked like the reader before they bought, carrying measured results, and answer the usual objections inside the same email.

What it returned

• 2

  His worked example describes late nights at 2 AM trying to work out why Facebook ads were not converting, plus wasted hours and thousands of dollars gone.

• $3.50

  The sample line asks the reader to imagine launching Facebook ads that return $3.50 on each dollar spent, built in a quarter of an hour with AI.

• $10,000

  The illustration is Sarah Gordon, a first-time SaaS founder who had already lost over $10,000 on ads that failed, whose conversion rates then climbed 237% within three weeks and who trained a marketing manager to build future ads in under 20 minutes.

• Welsh's outline runs across five consecutive days of pre-written automated emails.

Sources

• A 5-day email sequence that converts: A step-by-step guideJustin Welsh · justinwelsh.me · Implementing Your 5-day Email Sequence · 2024-08-31