a single source, nothing corroborates it
Let the trip to reach you raise the order
Effort spent getting to you is not pure friction: a buyer who travelled tends to buy more once they arrive, which is why some retailers deliberately sit at the edge of a city. Judge access decisions on the average order rather than on convenience alone.
The method
- 01
Effort a customer spends reaching you raises how much they buy once they arrive, so a slightly harder-to-reach location can help average order value.
What it returned
Ikea deliberately sites stores on the edges of cities so a trip has to be worth it
Sources
- Nine marketing examples that tap into cognitive biasesHarry Dry · Marketing Examples · Nine marketing examples that tap into cognitive biases · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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