a single source, nothing corroborates it
Reply personally to people who just subscribed
A short note thanking a new subscriber by name reads as a message from a person rather than an automated receipt, and it opens a conversation at the moment interest is highest. One such note went on to produce the most expensive sale of that launch.
The method
- 01
Email new subscribers personally to thank them; one such note to a stranger can turn into your highest-priced sale
What it returned
- $1,000
Sean emailed Nathan after spotting him in a daily signup digest; Sean later bought the $1,000 package of Mastering Product Launches twenty minutes before it went on sale
Sources
- How to double your launch revenueNathan Barry · nathanbarry.com · $1,000 for an email · 2014-03-26
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected