2 builders who never spoke to each other

Ask the list for work when your calendar has room

Signing off an email by saying you have capacity and asking whether they know anyone turns a newsletter into a quiet referral engine without a sales pitch in it. Running a seminar for the list, and inviting the prospects who said no to subscribe instead, keeps the same audience available for the year the timing finally works.

The method

1. 01

   Every so often, sign off an email by saying your calendar has room and asking whether they know anyone who needs that help.

2. 02

   Run a seminar for the list so value is delivered at scale with you at the front of the room, and email the list first to pick the topic and take registrations.

3. 03

   Ask the prospects who say no to join your newsletter or follow you instead, so the rejected outreach still converts into an audience you can reach later.

What it returned

• Maguire says people she first contacted this way have come back to hire her a year or two later on several occasions.

Sources

• How to Get Clients Through Cold Outreach (Templates & Tools Included!) - Double Your FreelancingAnnie Maguire · doubleyourfreelancing.com · One final tip: Always follow up! · 2022-05-02
• How Freelancers Can Kickstart Their Audience - Double Your FreelancingBrennan Dunn · doubleyourfreelancing.com · Step 4: Deliver lots and lots of value, and do it often · 2014-09-04