a single source, nothing corroborates it
Plan for ad formats that hand you the lead
More platforms are shipping lead formats that pass the prospect's details straight to the advertiser rather than routing them through a landing page, and several of the large networks already run them. Plan that as an acquisition line rather than treating it as an experiment. A stranger version is already running, where users opt into seeing advertising in exchange for a share of the revenue, which makes the exposure something they chose.
The method
- 01
Expect more advertising platforms to sell lead ads that hand the prospect's details straight to the advertiser, so plan for that as an acquisition line.
- 02
Let users opt into advertising and hand them a cut of the revenue, turning ad exposure into something they chose.
What it returned
LinkedIn, Facebook and Product Hunt are cited as already running lead ads.
Brave Browser pays BAT tokens to users who opt in to seeing ads.
Sources
- Lead Generation: Strategies, Lead Generators, Expected ReturnsDru Riley · trends.vc · 🔮 Predictions · 2020-08-27
- Play-and-Earn: Digital Scarcity, Economies, Learn-to-EarnDru Riley · trends.vc · 🔮 Predictions · 2021-12-18
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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