a single source, nothing corroborates it

Cut buyers out of the reminder emails automatically

Nothing sours a purchase faster than being chased to buy something you already own an hour ago. Wiring the checkout to the email tool removes the buyers from every later send in the sequence, and doing that by hand fails the first time you forget.

The method

1. 01

   Filter every sale reminder to exclude people who have already bought

2. 02

   Connect your checkout to your email tool so buyers are automatically excluded from launch pitches: doing it by hand fails the moment you forget

What it returned

• On his first launch, buyers received the closing reminder emails for a product they had just bought; on the next he exported the buyer list into a group before every send, forgot once, and got emails asking why he was still pitching them

Sources

• $36,297 in 24 hours: behind the scenes of The App Design Handbook launchNathan Barry · nathanbarry.com · Let's talk about email · 2013-11-11
• Email marketing systems for professional bloggersNathan Barry · nathanbarry.com · 2. Exclude customers from marketing emails · 2015-04-16