skip to content

← back to the plays

independence3 unconnected · 1 more author in those circles
applies to

b2b, no audience needed

confidence

high

evidence

7 claims · 6 articles · 4 receipts

window

2014-11-142024-05-19

3 builders who never spoke to each other

Find the co-founder in a friendship, not a search

You cannot go looking for a partner, but you can write down the requirement: aligned goals, honesty, skills that differ from yours and the same picture of where this is going. The pairs that worked here came out of relationships with real history, or out of turning up at meetups and hackathons with domain knowledge and a half-built thing.


The method

  1. 01

    You do not find a cofounder by deciding to look for one. What you can specify is the requirement: aligned goals, cultural fit, transparent communication, and complementary rather than overlapping skills.

  2. 02

    A cofounder comes out of a friendship that already has real world touchpoints behind it, not out of a search.

  3. 03

    Screen a potential newsletter partner on three things and do not compromise: honesty, skills that differ from yours, and the same view of where this is going. Prefer someone you already know.

  4. 04

    To attract a technical co-founder, turn up at every meetup and hackathon carrying domain expertise, a specific idea and enough coding ability to be dangerous.

  5. 05

    At a hackathon, pitch your market understanding to the room to recruit the strongest people in attendance onto your project for the weekend.


What it returned

  • $2,000

    Arriving with a clear grasp of the market and a product already part-built let the pair attract the best developers, designers and marketers present and take the top prize of $2,000 plus free incorporation from a major law firm

  • Met on the platform two years earlier, then in person at a dinner, then in constant contact before working together.

  • That combination drew a decent number of interested developers, one of whom moved into the author's apartment two weeks after meeting and produced a working proof of concept in a week

  • Justin's collaborations with Carl and with Marty both beat what he'd have produced by himself.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in partnerships

all partnerships plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.