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independence3 unconnected · 1 more author in those circles
applies to

b2b and consumer, no audience needed

outcome not stated

confidence

high

evidence

4 claims · 4 articles · 2 receipts

window

2020-12-14 → 2026-06-18

3 builders who never spoke to each other

Do not build what everyone else just spotted

Finding ideas the way everyone finds them, by watching a problem trend past on a social feed, guarantees you are building what everyone who saw it is building. Hiding the idea is equally pointless, since genuinely new ones are rare and the scarce part is execution.

The method

  1. 01

    If you find ideas the way everyone else does, by watching a trending problem go past on X, you will be building the same thing as everyone who saw it.

  2. 02

    In a category about to commoditize you have two options, being first or being clearly better, so decide which you are playing for before investing.

  3. 03

    Compare how crowded each medium is before choosing where to publish, because the same effort buys far more visibility in the less saturated one.

  4. 04

    Stop hiding the idea in case somebody copies it: genuinely new ideas are rare and the scarce part is executing an existing one.

What it returned

  • 15

    Starting on YouTube puts you against 15 million active channels, while starting an audio show puts you against roughly 460,000 podcasts in active production.

  • Zue judged the AI knowledge base space likely to saturate fast and suspected he may already have been too late to win on speed.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in positioning

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.