a single source, nothing corroborates it
Repackage something you already own as the offer
For a first experiment, do not commission anything: one specialist turned an existing client blog post into a PDF with a simple cover and used that as the gated asset, and it kept producing dozens of qualified leads for months. Production quality is not what is being tested at this stage. The question is whether anyone will trade their details for the subject at all.
The method
- 01
For a first experiment, repackage an asset you already own instead of producing something new.
What it returned
He turned an existing client blog article into a PDF with a simple cover image and used it as the gated asset; it kept producing dozens of qualified leads for months.
Sources
- How to Use LinkedIn Sponsored Content to Get Sales LeadsGreg Kogan · gkogan.co · Choose or Create a Useful Resource · 2016-06-10
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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