a single source, nothing corroborates it
Fold the side asset into the brand you own
An acquired or long-running side property earns more attached to your main name than run as a separate one, because the audience and the credibility stop being split. Hand the day-to-day operation to a partner so the merge does not cost you the time it was meant to save.
The method
- 01
Fold an owned side asset into your main brand rather than running it as a separate name, and hand the operations to a partner.
What it returned
He bought back the Hey Marketers job board at a steep discount, renamed it the Swipe Files Job Board, and used Pallet to operate it.
Sources
- 2022 Year In Review | Corey HainesCorey Haines · corey.co · What went well · 2023-01-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in partnerships
- Borrow a bigger audience for one joint project6 unconnected
- Get into the app directory of the platform you plug into5 unconnected
- Make integrations the distribution plan5 unconnected · contested
- Only take commission on what you already use5 unconnected · contested
- Pay referrers a recurring cut, and track every link4 unconnected
- List the product where buyers already shop3 unconnected · contested