a single source, nothing corroborates it
Fund a physical launch with a crowdfunding run
For hardware, a crowdfunding campaign both pays for the first production run and proves the demand before you commit to retail or to preorders of your own. Unpluq launched its phone-blocking key that way and sold in volume.
The method
- 01
Fund and launch a physical product through a crowdfunding campaign rather than waiting on retail or preorders.
What it returned
The Unpluq Key, a USB barrier you plug into the phone, launched on Kickstarter and sold in volume.
Sources
- Take control over your smartphone usage with Unpluq - Ness LabsJorn Rigter · nesslabs.com · Take control over your smartphone usage with Jorn Rigter, co-founder of Unpluq · 2021-11-18
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in other
- Aim at early profit rather than at an exit7 unconnected
- Pick the two numbers you will actually act on6 unconnected
- Price the platform's power to end you6 unconnected · contested
- Weigh one loud launch day against a quiet build6 unconnected · contested
- Go deeper on whatever brought the first customers5 unconnected
- Pick a few channels and skip the rest on purpose5 unconnected · contested