a single source, nothing corroborates it
Skip Twitter unless you borrow a rival's list
One paid acquisition specialist writes the platform off until its advertising product improves, on the grounds that it produced nothing even for consumer products. The one exception worth running is audience based rather than interest based: upload a competitor's follower list and advertise to exactly those people. Everything else there is spend without a mechanism.
The method
- 01
Give paid Twitter a miss until its ad platform improves, since it produced nothing even for consumer products.
- 02
If you do run Twitter ads, upload a competitor's follower list and use that as the audience.
Sources
- B2B SaaS Marketing - Getting started with paid acquisitionChris Frantz · chrisfrantz.com · Twitter – Outdated platform, full of bots · 2020-04-23
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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