3 builders who never spoke to each other

Let the reader decide what arrives and when

Making the lead magnet optional, letting people switch off promotional sends without leaving, and letting them pick the timing keeps the list made of people who chose to be there. Telling new subscribers how many emails to expect and why, with a plain way out, does the same job at the front.

The method

1. 01

   Give readers explicit control over what they get: make the lead magnet opt-in optional, let them switch off promotional sends without leaving the list, and let them choose when mail arrives.

2. 02

   Tell new subscribers exactly how many emails they will get, at what frequency and for what reason, and put a plain opt-out link next to it.

3. 03

   Offer opt-in daily reminders, because the users who switch them on are substantially more active than the ones who do not.

What it returned

• $1

  Tarzan Kay runs consent-based practices on a list under 20k subscribers and that audience has driven over $1 million in revenue.

• 31%

  People with reminders enabled posted 31% more.

Sources

• Stop Harassing People on Email.Justin Welsh · justinwelsh.me · Stop Harassing People on Email. · 2023-09-23
• Friday Feature: 22 Lessons from Successful Newsletter Creators (Part 2)Tarzan Kay · sparkloop.app · Lesson #20 - Consent-based marketing is good for business · undated
• I Disappeared for 7 Months. Here's What Happened.Luca Restagno · solopreneurtofreedom.com · 🤔 What Plateau Taught Me · 2026-02-06