a single source, nothing corroborates it
Win LinkedIn with a sharper offer than the giants
Entering that auction means bidding for the same professionals as enormous incumbents and Fortune 500 advertisers, so the only way through is a sharper message, better creative and a more attractive offer than theirs. Lead with something free that saves the prospect money today rather than a generic download. A weaker offer at the same price simply loses.
The method
- 01
Going into LinkedIn means bidding for the same audience as enormous incumbents, so winning means a sharper message, stronger creative and a more attractive offer than theirs.
- 02
Lead with something free that saves the prospect money today rather than a generic download, if you want a LinkedIn offer to land.
What it returned
- 500
Named as auction rivals: Atlassian, Adobe and DocuSign, alongside Fortune 500 advertisers.
Sources
- B2B SaaS Marketing - Getting started with paid acquisitionChris Frantz · chrisfrantz.com · LinkedIn – The proven choice for enterprise SaaS acquisition · 2020-04-23
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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