a single source, nothing corroborates it
Promote harder rather than shrinking the cohort
When a capped cohort does not fill, the constraint is almost always how many people heard about it rather than the size of the cap. Widening the promotion filled classes that a small list had left two-thirds empty for months.
The method
- 01
How hard you promote decides whether a capped cohort sells out, so widen the promotion rather than raising the cap.
What it returned
- 7
Promoting only to a small list filled 7 of 10 seats for the first few months; stepping up promotion in June produced two sold-out classes and over $7,000 in revenue that month
Sources
- How selling a SaaS app like an info-product doubled revenueNathan Barry · nathanbarry.com · How’s it working? · 2014-06-26
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected