a single source, nothing corroborates it
Buy the keywords your rivals have not bid on
Look at the paid channels, niche publications and search terms your competitors are ignoring, and treat the gap itself as the differentiator. Where everyone is bidding, the price already reflects it. Where nobody is, distribution is the product advantage.
The method
- 01
Hunt for the paid channels, niche publications and keywords your competitors are not currently buying, and treat that gap as the differentiator.
Sources
- 42 Questions to Ask Before Starting a BusinessPreetam Nath · preetamnath.com · Can I differentiate on product, or distribution? · 2021-01-10
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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