a single source, nothing corroborates it
End the free course with a launch, not a nudge
A course that finishes by mentioning a paid version gives the reader no reason to decide anything today, so it converts badly. Telling subscribers a launch is coming and then running the full build-up at them turns the same audience into a deadline instead of a permanent soft offer.
The method
- 01
Instead, close the free course by telling subscribers a launch is coming in a few weeks, then run a full launch sequence at them with build-up, a hard call to action and a deadline
- 02
Never end a free course with an offer to buy the paid version: that pitch has no urgency and converts badly
Sources
- Email marketing systems for professional bloggersNathan Barry · nathanbarry.com · That's where the automated launch comes in · 2015-04-16
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected