2 builders who never spoke to each other

Run outreach on a schedule, not on nerve

Fixed short sessions covering research, writing and sending mean the pitching happens whether or not you feel brave that day, and a tracker plus saved templates puts the time into personalising rather than retyping. Aiming the sessions at your buyers' budget calendar, and skipping the dead months, decides how many land.

The method

1. 01

   Keep a simple outreach tracker recording each contact, when you wrote, when to follow up, whether they replied and where the conversation stands, and a spreadsheet is enough to start.

2. 02

   Store your outreach emails as templates you tailor per prospect, and keep saved replies for inbound leads too, so the time goes into personalising rather than retyping.

3. 03

   Timebox outreach into short fixed sessions covering idea generation, research and sending, so the pitching happens on a schedule instead of when you feel brave.

4. 04

   Time cold outreach to your buyers' budget calendar: avoid the holidays and the turn of the year, aim for late winter and spring when new projects get planned, and again in autumn when firms push for year-end targets.

What it returned

• 30

  The rubric discussed runs the whole loop inside a 30-minute block.

• Maguire ran hers in Google Sheets for at least two years before moving to Mixmax.

• Maguire says stored reply templates saved her hours when dozens of leads arrived in a day.

• Maguire finds hiring dries up in December and January, picks up from February through April, and September to November also works for booking next year's projects. Early summer suits relationship building and August is the weakest month.

Sources

• How to Get Clients Through Cold Outreach (Templates & Tools Included!) - Double Your FreelancingAnnie Maguire · doubleyourfreelancing.com · What tools should I use? · 2022-05-02
• Episode 88: How Delia Monk earned $100,000 in *Her First Year Freelancing* (!!) From Cold Agency Outreach - Double Your FreelancingDelia Monk · doubleyourfreelancing.com · AI-Generated Summary: · 2023-10-23