a single source, nothing corroborates it
Launch before you speak the industry's language
Not knowing your market's vocabulary is survivable and is a poor reason to delay. Cory Zue only found out after launching that the wedding trade calls the thing he was selling an escort card rather than a place card, and sold them anyway.
The method
- 01
Not knowing your target industry is survivable: you can ship into a market whose basic vocabulary you have wrong and still get customers.
What it returned
Zue only learned after launching that the wedding industry calls the thing he was selling an escort card rather than a place card
Sources
- The Year Everything ChangedCory Zue · coryzue.com · The year I became the “place card guy” (May) · 2017-12-29
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in positioning
- Do the boring market homework yourself7 unconnected · contested
- Build for a market you already belong to6 unconnected
- Aim everything at the segment you already win6 unconnected
- Narrow the category until you are its only occupant6 unconnected
- Pick the fight the incumbent cannot win6 unconnected
- Pick the market nobody is excited about6 unconnected