a single source, nothing corroborates it
Ask the non-buyers what stopped them
The people who bought can only report what worked, so the useful feedback sits with those who read the whole sequence and passed. A single question with clickable reasons, sent a few days after the offer closes, gives you the rewrite for the next one.
The method
- 01
After a launch closes, email the people who did not buy and ask why, since the buyers can only tell you what worked and the non-buyers tell you what to fix.
- 02
A few days after the sequence ends, send the non-buyers a one-question email asking what stopped them, with clickable reasons, and rewrite the sequence from the answers.
What it returned
Bourgoin sends a short email to everyone who passed on each UNIGNORABLE launch, and treats that feedback as the input to the next launch's conversion rate.
Welsh accepts that most recipients of any sequence will not buy, and collects the reasons through RightMessage buttons.
Sources
- Hindsight Bias - Why We Buy 🧠Katelyn Bourgoin · customercamp.co · Launches Analyze your wins AND losses · undated
- A 5-day email sequence that converts: A step-by-step guideJustin Welsh · justinwelsh.me · Closing Your Sequence With A “Why didn’t you?” Email · 2024-08-31
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected