2 builders who never spoke to each other
Ask subscribers to spread it, not only to buy it
Saying it is live and asking outright for a hand turns a send into distribution, which the same audience is glad to give when they were part of the build. Where a platform is involved, check its rules first: a burst of brand-new accounts all voting can look like manipulation.
The method
- 01
On launch day, ask your own subscribers to help you reach more people rather than only asking them to buy
- 02
When you email your list about a launch, ask only the people who already hold an account to vote - a burst of brand-new signups all voting for one product can trip the platform's spam detection.
What it returned
Cited as one of the most valuable lessons applied: telling the list the product is live and asking for their help
He checked the rules with Product Hunt first and was told sharing was allowed, with the caveat about many fresh accounts voting for the same product in one window.
Sources
- How I got 2,000 new subscribers from Product HuntHarry Dry · Marketing Examples · Step 5 - Leverage · undated
- Making $12,500 in 3 months with a book on ember.jsNathan Barry · nathanbarry.com · What were the most valuable lessons you learned from Authority? · 2015-06-03
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected