a single source, nothing corroborates it

Keep the launch-day email to a line and a link

By the day sales open, the persuading has already happened, so the email that opens them carries the packages, the prices and a route to checkout and nothing else. Three builders independently strip this message back to something a reader can act on in seconds.

The method

1. 01

   Make the launch-day email extremely short: essentially one line and the link to the sales page.

2. 02

   Make the launch-day email almost pure transaction: the list of packages, their prices, and buy links that go straight to checkout.

3. 03

   Keep the launch email blunt and transactional: what the thing is, what it does for them, where to sign up, and the monthly price with a card required.

What it returned

• 14

  January 14 email to 8,913 recipients: 53.1% open, 16.1% click

• $5

  Sent to all his freelance clients on the day he landed, at $5 a month, and Storemapper had three paying subscribers on its first day

Sources

• How to build demand before you launchJustin Jackson · justinjackson.ca · Building anticipation during your product launch · undated
• Should you launch more than once? I’ve got $58,332 as evidence.Nathan Barry · nathanbarry.com · Launch #1 – January 14th, 2014 · 2014-02-28
• Storemapper: Bootstrapped to $50,000/year in 2 years (with live metrics) - Tyler TringasTyler Tringas · tylertringas.com · 36 hours in a first class cabin · 2014-08-23