a single source, nothing corroborates it

Email every past client the day the build works

People who have already paid you for something are the shortest path to first revenue, so the message goes out on the day the product runs rather than waiting for a coordinated event. Two founders converted their own buyers this way within days, at rates cold traffic never reaches.

The method

1. 01

   On launch day, send one email blast to that saved list of past and prospective clients.

2. 02

   Deploy the moment the build is done and immediately email every past client, rather than saving up for a coordinated launch event.

3. 03

   Treat your course buyers as the launch list for your software - they convert at a far higher rate than cold traffic.

4. 04

   Aim your first paid product squarely at the audience you already have from your podcast, blog and newsletter.

What it returned

• 30

  Emailing roughly 30-40 people produced five paying Storemapper customers within two days

• $5

  Five customers at $5 a month arrived within 48 hours of the email, taking Storemapper from sketch to paying subscribers in under 72 hours

• 9

  9 of Transistor's first 12 customers - 75% - had previously bought one of Justin's courses.

• Amplification was written for the people who listened to Justin's podcast and read his blog and newsletter.

Sources

• Unconventional bootstrapping: round 1Justin Jackson · justinjackson.ca · 4. Earn revenue and fund your company · undated
• I wasted 4 years of my life doing thisJustin Jackson · justinjackson.ca · I wasted 4 years of my life doing this · undated
• Chapter 5: Getting Your First Customers - Tyler TringasTyler Tringas · tylertringas.com · Become a consultant · 2017-01-19
• Micro-SaaS Ebook: from Idea to Shipping a Minimum Viable ProductTyler Tringas · tylertringas.com · 2016-11-29