a single source, nothing corroborates it
Give issue one a reason to be played, not read
Launching a newsletter alongside a game with a real prize gives the first edition something to do rather than something to skim, which is what gets it opened and passed on by people with no prior reason to care.
The method
- 01
Launch the newsletter with a game and a cash prize attached, so the first edition has a reason to be entered rather than merely read.
What it returned
Toby Howell launched The Game with a game carrying a monetary prize for the winner.
Sources
- Friday Feature: Why We BuyToby Howell · sparkloop.app · ✏️ Steal this for your newsletter · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected