2 builders who never spoke to each other
Read what the incumbent discloses about itself
Big companies say out loud which tactics are working for them, in earnings calls and investor updates, which is a free research channel almost nobody in a small company uses. Measure a rival's actual traction the same way, from install counts, search interest and review history, rather than from the funding announcement.
The method
- 01
Listen to the earnings calls and read the investor updates of the biggest companies in your space, because they say out loud which tactics are working.
- 02
Measure a competitor's real traction from install counts, search interest and marketplace review history instead of from their funding announcements.
What it returned
- $102
A $102 million round and 90 staff sat alongside roughly 459 live installs.
Glen Allsopp has now sat through hundreds of these calls, and took both the buy-or-skip review boxes and the news surge commerce angle straight from one Future update.
Sources
- Checking in on FastChris Frantz · chrisfrantz.com · Checking in on Fast · 2021-03-12
- How 16 Companies are Dominating the World's Google Search Results (2024 Edition) - Detailed.comGlen Allsopp · detailed.com · Two Specific Things Future Are Doing To Grow Affiliate Revenue (Both Were Mentioned on A Recent Earnings Call As Working Well) · 2023-03-07
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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