a single source, nothing corroborates it
Never introduce and sell in the same email
Outside impulse purchases nobody decides that fast, so an email that meets the product and asks for money in one breath gets neither. A well-written pitch to a large list can sell nothing at all when no anticipation came before it.
The method
- 01
Never introduce a product and ask for the purchase in the same email: that is not how people decide on anything but an impulse buy.
- 02
A single well-written pitch email to a big list can sell nothing at all if no anticipation was built first.
What it returned
- $400
A $400 workshop capped at 25 seats, pitched to about 5,000 designers in April 2013, sold zero tickets
Sources
- Three reasons product launches failNathan Barry · nathanbarry.com · Excitement · 2014-03-18
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected