2 builders who never spoke to each other
Kill the channel that shows nothing in the numbers
Two documented write-offs, both measured rather than felt. Two thousand dollars went into advertising inside podcast players for a show and produced no movement in the analytics at all. Paid search in a local service niche returned a negative result outright, with high costs per click on local terms and very few of those clicks converting. Measure against what organic already gives you, and stop when the answer is nothing.
The method
- 01
Paid search can be a straight loss in a local service niche. Measure it against organic before scaling spend.
- 02
Do not buy ad slots inside podcast players to grow a show, because the spend does not show up in the numbers.
What it returned
- $2,000
He put $2,000 into podcast player advertising for Everything Is Marketing and saw no measurable movement in his analytics.
PPC returned a negative ROI for DeluxeMaid: cost per click on their local keywords was high and very few of those clicks converted.
Sources
- 2021 Year In Review | Corey HainesCorey Haines · corey.co · What didn’t go well · 2022-01-01
- From Desk Job to Building a $60k/mo Cleaning BusinessFinn Pegler · failory.com · Which were your marketing strategies to grow your business? · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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