2 builders who never spoke to each other

Make the ad look like the feed it sits in

Creative that resembles the posts around it rather than an advertisement is the main lever on acquisition cost, according to an operator who runs newsletter growth on paid social full time. The same principle produced what is cited as the most upvoted ad on a large forum, written to read as a native community post, and a sweaty off the cuff vlog that outperformed the same founder's clean commercial. Shoot in the format your audience is already watching.

The method

1. 01

   Make paid social creative look like the posts around it rather than like an advertisement, which is what brings the cost per subscriber down.

2. 02

   A paid ad written to read like a native community post can be upvoted rather than ignored on Reddit.

3. 03

   Shoot ads in the format your audience already watches: a sweaty off-the-cuff vlog outperformed the same founder's clean-cut commercial.

What it returned

• Gunnar Holm runs a newsletter growth agency on Facebook and Instagram ads and treats native-feeling creative as the main lever on acquisition cost.

• Caliber's ad is cited as the most upvoted Reddit ad

• Two Beachbody ads from the same CEO are compared, and the vlog-style one reads as authentic

Sources

• The most upvoted Reddit ad everHarry Dry · Marketing Examples · The most upvoted Reddit ad ever · undated
• Real MarketingHarry Dry · Marketing Examples · 6) Beachbody's ads · undated
• S01E45: The Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoy.coGunnar Holm · sparkloop.app · undated