a single source, nothing corroborates it

Use paid social as fuel for the launch window

Short bursts of paid social work as accelerant for a launch or a platform push on the day, rather than as a channel you keep running. The same logic applies to a marketplace listing: buy ads for the opening weeks, long enough to collect a handful of good reviews, after which the listing largely feeds itself. Both cases spend money to start a mechanism that then runs without it.

The method

1. 01

   Use paid social as same day fuel for a launch or a Product Hunt push rather than as a standing channel.

2. 02

   Buy ads only for the opening weeks of a store listing, long enough to collect a handful of good reviews, after which the listing largely feeds itself.

Sources

• B2B SaaS Marketing - Getting started with paid acquisitionChris Frantz · chrisfrantz.com · Twitter – Outdated platform, full of bots · 2020-04-23
• ⭐️ The different kinds of humble businesses you can build – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · Full-control product vs. product for a marketplace with existing demand · 2020-07-20