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independenceone source
applies to

b2b, needs an existing audience

outcome not stated

confidence

medium

evidence

2 claims · 2 articles · 2 receipts

window

2007-05-012016-02-01 · nothing since 2016

a single source, nothing corroborates it

Report back to the list after every gathering

Mailing a summary and publishing the decisions keeps the people who could not attend inside the conversation, which is what makes a group feel like one thing rather than a series of events. Naming the specific gap you need help with makes the ask small enough that readers actually answer it.


The method

  1. 01

    After an in-person planning meeting, publish the outcome twice: mail a summary to the group list and post the decisions on the blog, so people who could not attend are still inside the conversation.

  2. 02

    Crowdsource the gaps in your line-up from your own readers, naming the gap you have, so the ask is specific enough to answer.


What it returned

  • For the third Independents Hall meetup Hillman committed in advance to both a Google Group email and a write-up of the discussion.

  • With the schedule unfinished, Hillman asked for speaker nominations and said explicitly that he needed them from outside North America.


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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More in email

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.