a single source, nothing corroborates it
Pick one product and advertise it relentlessly
Spreading effort across several products means none of them gets the sustained promotion that actually sells anything. One course business clears over a hundred thousand dollars a month from a single product, driven by paid social and a webinar every week. Launching and then coasting on the occasional blog post is what the alternative looks like in practice.
The method
- 01
Pick one core product and promote it relentlessly rather than launching and then coasting on occasional blog posts.
What it returned
- $100,000
John Lee Dumas's single product Podcasters Paradise clears over $100,000 a month, driven by Facebook ads and webinars every week
Sources
- How too many products can hurt your businessNathan Barry · nathanbarry.com · One product, massive sales · 2014-08-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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